If you’re spending money on a Google AdWords campaign or click-thru ads on other websites, you want to be getting maximum value from these clicks. I’ve come across some super tools that you can add to your website – for free! – which are designed to help you improve your understanding of visitor behavior and convert more of them to into leads and customers.
The best thing about these 4 great free website tools to grow your business is that you can simply stop using them if they don’t work for you – no cost and no contract means no risk for you. So what are you waiting for? Get installing!
Many Contacts allows you to customise and install a free drop-down contact bar on your website homepage, allowing you to convert visitors into qualified leads. You can personalise your contact bar to suit your website – choose a background colour, form field text and thank you message that works for you; you can even send visitors to an online file such as a brochure, whitepaper or menu once they’ve hit ‘submit’. Once you’ve designed your contact bar, Many Contacts will give you a short HTML code to embed into your website.
Google Analytics continues to be one of the best and most powerful free web analytics tools, and you don’t need to get into some of the more complicated features to get great use from it. Along with all the basic metrics like page views and unique visitors, you can see the location your visitors come from, whether they’re on a desktop or mobile device, and exactly how they arrived at your website (whether by search, referral or direct). You can easily measure conversion rates and the in-page analytics function even shows you exactly where visitors are clicking as they move through your website. To add Google Analytics to your site, simply create an account and add the short tag they provide to the header or footer on each page of your website.
Olark lets you install a free live chat plugin (just like the one at the bottom of this page!) on your website, allowing visitors to start a chat with you whenever you’re online. Again, the chat box is customisable – you can select a theme and colours to suit your website design and personalise the form fields to collect visitor information like name and email. If you want to get really tricky, you can get an automatic greeter to pop up when visitors have been on your site for a certain period of time. Olark is free for one operator and less than 10 chats per month.
Piktochart helps you to design your own (very professional looking) infographic for free. Infographics are the flavour of the moment, and a sexy infographic will inevitably be shared across social media, building awareness of your brand and exposing your business to new customers. Recent research by a whole host of internet marketing companies suggests that high quality inforgraphics are 30 times more likely to be read than text articles!
The free version of Piktochart lets you choose from six themes and a graphics library of more than 500 customisable icons and shapes, then export a web-quality image in either JPEG, PNG or PDF format.