While maintaining a social media presence is regarded by most as an essential part of doing businesses today, keeping up with blog comments, Twitter interactions and Facebook comments can be incredibly time consuming without the right tools.
Save time (and your sanity!) with these 5 free tools that will help you streamline your social media efforts and grow your social media presence.
An incredibly powerful social media tool, HootSuite is a social media dashboard that allows you to manage all your social networks via one simple interface. With more than 7 million users globally, HootSuite allows you to track social media interactions with your brand across Twitter, Facebook, LinkedIn, Google+ and more. Schedule future posts and listen and engage on the go with mobile apps for iPhone, iPad and Android. It's free for up to five social media profiles.
Pocket (formerly known as Read It Later) allows you to tag and save online content to a free account that you can access at any time via any device – smartphone, tablet or computer. Pocket is great for collecting and distributing social media content and integrates with more than 300 web and mobile apps, allowing you to share saved content via Twitter or Facebook at the click of a button.
It’s an oldie, but Google Alerts is still one of the easiest tools for businesses to use to monitor their online reputation. Simply set up email notifications for mentions of your business or brand name, products or services and Google will send an email each time these terms are mentioned in a search query – you can request notifications ‘as it happens’, daily or weekly.
Klout is a free tool that helps you measure your social media influence. Klout analyses data from eight social networks including Twitter, Facebook, Instagram and YouTube and rates you from 1 to 100 on your social media influence. Track your score, view recent ‘influential moments’ and check up on your competitors and Klout influencers.
This no frills website is essentially an icon search engine that allows you to search and download more than 300,000 icons – most of them free. Having a Twitter or Facebook icon prominent on your website homepage encourages visitors to connect with you via these social networks, and IconFinder is guaranteed to have an icon that works with your website design. A quick search for ‘Twitter’ returns hundreds of results that you can download in different file formats and sizes.