With estimates that 600 new websites are created every single minute, the internet is an intensely competitive space! And while there’s no silver bullet to driving more traffic to your website, here are some quick and easy ideas to improve your site’s search engine ranking.
Keep it fresh
Posting new content regularly is a must. Search engines love fresh content, and most website visitors will notice pretty quickly if your site is unloved. Putting new content up doesn’t need to be a massive job – consider updating your homepage banners, adding to your FAQs or posting a new testimonial.
Creating a blog is a popular way to keep your site fresh. Posting weekly is ideal, but many people struggle to make this happen given they’re focused on running their business! It’s definitely a commitment, but blogging is recongised as one of the top ways to attract website traffic - and given they’re usually written in a conversational way you don’t need them to be absolutely perfect before you post. How often should you blog? Short blogs posted often are the smartest way to add this element to your website – and make sure you share them on social media!
Numerous studies have shown that a well-made video with a clear call to action can improve your website’s ranking and drive a better conversion rate. Videos can also be shared via YouTube and social media to drive potential customers to your website. If you really want to embrace video, consider creating a YouTube channel for your business.
Be active on social media
Social media is increasingly important for getting and keeping customers, and nowadays it’s pretty much expected that your business has a social media profile. Whether Twitter, Facebook or Instagram is the best platform for your business will depend on the products or services that you sell.
Again, finding time to post regularly can be a challenge, but it’s well worth it. There are also some great free tools to make social media less time consuming – check out my blog post on tools to simplify your social media efforts.
Tag your images
This is a really simple one but something a lot of us forgot to do in the rush to send a page live. Search engines love images, but they can only find them if you tag them! Take 15 minutes today to click through your site and make sure every image is tagged with a proper title and alt tag.