Press releases are a powerful, effective and free way to get your news in the media and in front of potential customers. A well-written press release can generate media coverage for your business, build buzz around your brand, and generate interview opportunities. Online, you’ll benefit from more traffic to your website and a better search engine ranking.
Plus, when a publication chooses to run your press release, your business benefits from the impression that your news has been deemed ‘newsworthy’ by a third party, giving you a degree of perceived credibility and expertise.
If you want to create a press release for your business but you’re not sure where to start, these 5 tips will put you on track to ensuring your press release is a success.
Tip #1. Keep it short and simple
Most journalists will decide in a couple of seconds whether to read your press release. Keep it to one page and aim to tell the main ‘story’ in the headline and first paragraph. Include a quote from your company spokesperson or a customer if you can.
Try to think like a reporter when you’re writing a press release – if it looks like a news piece and can be used by a publication without extensive editing, it has a much better chance of getting picked up.
Plus, when a publication chooses to run your press release, your business benefits from the impression that your news has been deemed ‘newsworthy’ by a third party, giving you a degree of perceived credibility and expertise.
If you want to create a press release for your business but you’re not sure where to start, these 5 tips will put you on track to ensuring your press release is a success.
Tip #1. Keep it short and simple
Most journalists will decide in a couple of seconds whether to read your press release. Keep it to one page and aim to tell the main ‘story’ in the headline and first paragraph. Include a quote from your company spokesperson or a customer if you can.
Try to think like a reporter when you’re writing a press release – if it looks like a news piece and can be used by a publication without extensive editing, it has a much better chance of getting picked up.
