People often struggle to write their own About page – and that’s because writing about yourself is hard!
It’s easy to overthink it – how much and what type of information should you include, how do you sell yourself without coming across as bragging, should you write in the first or third person, do you need to include a photo (and if so, what sort of photo)?!
Don’t just post your contact details or worse, put it in the ‘too hard’ basket and skip creating an About page altogether. A simple and user-friendly About page will help website visitors learn more about you and your business and is a key tool to help you convert visitors to customers.
And it’s not that hard… promise. Here are some helpful tips for creating a great About page for your website.
Tip #1. It’s not really about you
Your About page is not really about you – it’s about the person who’s reading it. Having arrived at your website, they want to know a bit about you – and specifically how you can help them – so make sure you talk about yourself in the context of how you can help your customers.
Keep the content fairly brief and make sure you focus on ‘what’s in it for me’ for the reader. How will your great skills and experience help them to achieve their objectives?
Your About page should cover:
- Who you are
- What you do (and why you do it)
- Where you are
- How long you’ve been doing what you’re doing
- Your qualifications or certifications (if relevant for your industry)
Try to answer these questions in one or two paragraphs at the top of your About page. This should give your website visitors enough information about you and your business to decide if they want to get in touch.
You should also include your contact details, links to your social media accounts and testimonials from past customers (if you don’t have any testimonials, start asking for them!)
Tip #3. Let your personality shine
Don’t be boring. Unless your product or service is super serious, there’s no need for the writing on your About page to be!
Perhaps more than any other page on your website, the writing on your About page should convey a strong sense of you and your business. Is your interpersonal style quite formal, or a little more relaxed? Are you targeting large professional companies or smaller, more playful start-ups?
A good test is to read the content on your About page out loud – does it capture how you’d speak to someone about yourself and your business in person? If not, have another shot at personalising it.
Tip #4. Include your full name and a photo
I know… cringe. But putting a name and face to your business makes it much easier for website visitors to remember you, and perhaps decide to get in touch or buy your product or service.
Including your full name and a photo (not an illustration or avatar) builds on your writing style to give your website visitors a feeling that they know a bit about who you are, and reassures them that your business is run by a real person.
I’ve recently taken my own advice and added a photo to my About page – and no one has ribbed me about it yet!
Bonus tip: Hire a professional (that’s me!)
If this all sounds great in theory but you’re still not confident about writing your own About page (or you just don’t have the time), consider hiring a professional copywriter to help you out. Call me on 0401 202 085 or email email@example.com.