Many of my clients contact me in exactly this position: “I’m starting a new business and need some help with copywriting for my website.” So far, so good.
But what often comes next is: “I’ve had someone build me a website. They’ve just asked me for the content and I’ve realised I don’t have any. I’ve used most of my budget on the site, so I don’t really have much money left over…”
Don’t make this mistake. You may have a fantastic product or service and an awesome looking website or brochure – but without some equally impressive copy, you’re not giving your business the best chance of success.
Investing in quality copywriting is just that – an investment. We’ve all seen websites, promotional signage and flyers with incorrect spelling, poor grammar and crappy and confusing writing. It’s not a good look.
As a professional copywriter I’m potentially a bit biased… but all the schmick design and bells and whistles in the world won’t distract from poor writing that doesn’t speak to your target audience, ensure that the benefits of your product or service are clear and compelling, and convert readers to customers.
Even in the real estate industry – where it’s often said that a picture is worth a thousand words – agents are willing to pay professional writers (including me!) to craft their ads because they know that great writing gets results.
Great writing also costs more than $1.50 for 100 words.
We’ve all seen the PPC ads and eLance profiles that offer copy at crazy low rates… most of them peppered with errors and linking to sites that demonstrate a poor grasp of sentence structure, contractions and most things writing.
As with all products or services – you get what you pay for when you engage a copywriter. Using an amateur because you don’t want to pay for a professional is really a false economy and will hurt you in the long run. Are you really saving money if your content is turning potential customers away?
My rates aren’t crazy expensive, but they’re not dirt cheap either. When you hire me, you’re paying for someone with more than a decade of experience creating copy for small businesses through to ASX top 20 companies.
I attract and build longstanding relationships with my clients because they know I deliver value for them – it’s really that simple.
So, don’t be tempted to give Mr-$5-for-an-article on eLance a go. Get in touch with a professional and pay for quality copywriting that works.