What is copywriting?
Copywriting is the art of creating compelling copy (words) to promote a product or service, business, person or idea.
Great copywriting ensures that the benefits of your product or service are clear and compelling to the reader, and inspires them to take action - whether that's signing up to your mailing list or making a purchase.
Why would I hire a copywriter?
Copywriters produce content for printed materials such as newsletters, brochures and flyers, media releases, customer letters and direct mail, and annual reports; and online channels such as websites, email marketing, online advertising, and blogs. Well written website copy that has been optimised for search engines (SEO) is the best way to ensure that your business ranks well on Google for the search terms your potential customers are using, and makes it easier for people to find you online.
A good copywriter will work with you to learn about your business and translate your knowledge and passion into engaging copy that gets results, freeing you up to focus on growing your business.
How much does copywriting cost?
The cost of a copywriting job will depend on the size of the project - please get in touch and I'll work with you to scope the size of your job and provide a quote.
How long does it take you to complete a copywriting project?
I pride myself on delivering high-quality copywriting and a speedy service to clients. The length of time your job will take really depends on the size of the project - please get in touch and I can provide an indicative timeframe once we've discussed your job.
I don't need a complete rewrite of my website but it could do with a polish - can you help?
Absolutely! I can help with ensuring that your page content, website title, descriptions and keywords meta tags are search engine optimised (SEO) to improve your Google ranking, attract traffic and convert your visitors to customers.
My website isn't ranking well on Google - can you help?
Sure! I can give provide a website review and ensure that your page content, website title, descriptions and keywords meta tags are search engine optimised (SEO). This will help to ensure that your business ranks well on Google for the search terms your potential customers are using, and makes it easier for people to find you online.
Do we need to meet face-to-face?
This is really up to you. I'm happy to sit down with you to discuss a large project, but I find my clients usually prefer to work with me using phone, email and Skype.
Can I make changes to the copy you create for me?
Of course! Your feedback and input throughout the copywriting process is vital to ensuring that you're delighted with the final result.
How does payment work?
I ask for a deposit of 50% before I begin working on your copywriting project. The balance is payable once the project is completed.
“Kate provided me with a fantastic service that entailed creating and writing content for my new website. Content was short, sharp and to the point.
"Kate quickly grasped what I wanted to achieve and I am delighted with the results. My website feels fresh and relevant."
“Kate was a pleasure to deal with. She provided excellent content for my website - punchy, sharp and very easy to read."
“Kate, thank you for your input on our flyers for our new campaign. You understood and put into words our concept in an amazing way and the work was done in one day. I will definitely ask you to help us again."