10 ways to improve your Google AdWords campaign

Whether you’re a new or existing business, performing well in organic (unpaid) search can be challenging, even if you’re doing all the right things. With the top three organic search results estimated to receive around 60% of all clicks from users, it’s clear that appearing near the top of page one is going to improve your click through rate (CTR) and drive more traffic to your website.

If you’re not ranking as well as you’d like in organic search results, you should consider an AdWords campaign. For a relatively low cost, you can ensure your business gets the great exposure associated with being on Google’s first page. (If you haven’t used AdWords before, Google offers $100 worth of free advertising when you spend $25 – so why not give it a try?)

This great infographic covers 10 ways your current AdWords strategy may be letting you down. 

Whether you already run a Google AdWords campaign that needs a tweak or you’re looking to start from scratch, Words That Work Copywriting can help. Call me on 0401 202 085 or email kate@wordsthatwork.com.au and I can work with you to get your AdWords campaign humming.


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