Confused about how it all works?


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What is copywriting?

Copywriting is the art of creating compelling content. Put simply, a good copywriter is someone who’s an expert at writing words that people want to read, and convincing these readers to do something.

This ‘something’ will depend on the channel you’re using (website, brochure, LinkedIn profile, etc.) and the aim of that piece of writing. Your objective may be to motivate people to buy your product, request a quote, or download your ebook or whitepaper, but it could also be to build credibility or brand awareness.

Whether you need words for a website, brochure, annual report, blog, case study, video script or something else, great copywriting will capture your readers’ attention and inspire them to take action. 

Why would I hire a copywriter?

Most of my clients come to me with one of two problems – they’ve started a new business, built a new website or have a new thing to sell, but don’t know where to start when it comes to content (or simply don’t have the time to create it themselves). Others have already spent ages writing and rewriting their own content… but they’re still really unhappy with it!

Hiring a copywriter is outsourcing your content creation to someone who really knows what they’re doing. A good copywriter will get to know you and your business and translate your knowledge and passion into engaging copywriting that gets results. In the meantime, you can get on with what you do best. 

How much does copywriting cost?

The cost will depend on the size of your copywriting project. I charge on a project basis rather than quoting you an hourly rate, so you know upfront what the total cost will be.

Please get in touch and I’ll work with you understand what you need and provide a fixed price quote. This price includes an allowance for a briefing call and two rounds of changes.

How long does it take you to complete a copywriting project?

Again, this depends on the size of your job. I pride myself on delivering high-quality copywriting and a speedy service to clients. The length of time your job will take really depends on the size of the project – please get in touch and I can provide an indicative timeframe once we’ve discussed your job.

I don't need a complete rewrite of my website but it could do with a polish - can you help?

Absolutely! I can help with ensuring that your page content, website title, descriptions and keywords meta tags are search engine optimised (SEO) to improve your Google ranking, attract traffic and convert your visitors to customers. 

My website isn't ranking well on Google - can you help?

Sure! I can give provide a website review and ensure that your page content, website title, descriptions and keywords meta tags are search engine optimised (SEO). This will help to ensure that your business ranks well on Google for the search terms your potential customers are using, and makes it easier for people to find you online.

Can we meet face-to-face?

I generally only do face-to-face meetings for major projects. I find chatting over the phone and email is the most productive way for me to work, but if you’d like to eyeball me before you decide whether you want to work with me, we can do a FaceTime or Skype call.

Can I make changes to the copy you create for me?

Of course! Your feedback and input throughout the copywriting process is vital to ensuring that you’re delighted with the final result.

How does payment work?

I ask for a deposit of 50% before I begin working on your copywriting project. The balance is payable once the project is completed.

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